gener8tor
I worked with gener8tor as a UI/UX and Visual Designer. My work consisted of designing all collateral for certain product lines: Music, Art, internal design, OnRamp Accelerators, and OnRamp Conferences. The collateral needed spanned from visual design to digital product design. On top of visual needs, I worked with the Engineering team to create an internal product management software dashboard.
I first started doing creative work for the Music and Art product lines. It was mostly branding and visual design, expanding the marketability and reputability. Then, I began working on gener8tor's internal dashboard and designing software components for the development team. I was the in-between of gener8tor employees and developers, ensuring that the needs of our users were met. All while developing these ventures, I was transforming the OnRamp Conference lines. I partially redesigned these product lines and single-handedly created event signage and collateral for six, large conferences per year.
We explored the opportunities that our most creative product lines could create. gener8tor Music involved a lot of social media, which included understanding how each brand can best interact with its users. I started playing around with adding motion into our graphics but could not fully develop that portion. I developed standards for the Music branding that the Director could follow. It completely transformed and synchronized the way that the Music brand was interpreted externally.
The internal dashboard was in the process of being created when I was brought onto the project. Multiple pages and screens had been completed when I joined the development team as a designer. I had the flow and roadmap clearly laid out for me. My job was to be the voice of users for the developers. I did user interviews to understand how the features that we were creating would benefit them, rather than just be another alternative solution. I created specific components for certain product lines to ensure that all needs were met.
OnRamp has two different main avenues: Accelerator and Conference. Each avenue has different product lines, like Agriculture above. The Accelerators did not need as much work but Conferences did. Most of my day-to-day work involved the Conference lines. I was the only designer to work with the Conference team, developing all collateral (physical event signage, digital materials, back-end graphics, etc.) for each conference. I was in charge of the OnRamp branding, which entailed a re-brand at the beginning of 2023 (not shown above).
gener8tor Art needed the least amount of work, which allowed me to focus on other projects. I devoted very little time to the Art product line, unfortunately. I did introduce graphic elements, like doodles and images, later on. Our goal was to introduce art and creative elements into the brand, without being cheesy.
