Prosper
Overview
Prosper was a marketing referral platform that allowed companies to offer incentives for customers to share products and company information. They were passionate about increasing traffic and sales from an assortment of channels.
Prosper needed to build out product offerings on their internal dashboard and external widget. We found that they needed the entire product package to look comprehensive, while also being simple to implement.
Discovery
When speaking with the Prosper team, they seemed to have different interests and understanding of what they needed. I needed to ensure that we were all on the same page on what comes next and how we get there.
I led a workshop with the team, similar to a focus group, to streamline understanding. We created a priority list in the form of an affinity map from the workshop.
It was important for me to understand the product in its current state, so I conducted a heuristic evaluation of the website, widget, and dashboard. The team was focused on funding and prospective customers, which gave me time to work with the product.
Not only did I look at the product, I also reviewed all previous and current graphics, customers, and business details. I needed to understand the company and its product from all facets.
Now that I understood the internal environment, I needed to analyze the external environment. We wanted to answer... What are the alternatives to our product? Who is interested in our product? How do we synthesize our product and company to investors?
I looked at companies like Voucherify and ReferralRock to compare Prosper's platform. I created a simplified classification system, similar to a customer relationship management tool, to continuously study the customers and prospective customers.
Delivery
Prosper's team felt that it was most important to focus on the product rather than business materials, so we started with the website.
We reviewed the analytics from their website, so that we could clarify the most visited pages, site hot spots, and clicked items. We mocked up a new site in Figma, based on the analytics and new product features, and built out in Webflow.
The team heard from their customers that they needed to be able to customize their widget. Before, the customer could only implement the widget on their site with Prosper's basic or personal branding. The team decided that the next feature to expand was a live preview of their widget build.
We created the updated widget in Figma. To build this, we utilized Chakra components, since the developers were limited in their knowledge of React.
Similar to the widget, the team felt that the dashboard needed to allow for customers to edit team roles based on the individual widget and the ability to see their analytics. We designed these capabilities in Figma.
Results
The team felt that the initial workshop that we did aligned them on how to continue in their journey. It also helped them when speaking to investors on their future intent and opportunities for improvement.
After redesign, the website had a 30% increase in time spent on the site overall. The dashboard and widget updates that we built out were not implemented as the team was focused on investment.
The company was dissolved in 2024 due to a lack of funding.
